ARU Presentation – Pre-booking and its use in managing visitors and increasing visitor confidence

Kelly Molson had the pleasure of presenting to Anglia Ruskin University Tourism & Events students yesterday, on the subject of Pre-booking and its use in managing visitors to reduce queues and increasing visitor confidence.

In the talk Kelly discusses:

  • The pros and cons of pre-booking to both the attraction and the consumer

pros for the attraction - rubber cheese

  • Puts forward a case for pre-booking for free to attend attractions and tourist spots
  • Why demand for exclusive/VIP experiences will be high in 2021 and beyond
  • How pre-booking enhances the visitor experience

Kelly Molson ARU Talk - rubber cheese

  • How digital/virtual events showcase your attractions nationally and internationally and builds brand awareness


A huge thanks to Justin Crane from The Crane Event for the invitation and for organising a really valuable event for the students (and myself!).

I definitely need to up my ‘talk naming game’ though. Pete Edwards smashed mine out the park by leading a session titled ‘Capacity planning at historic sites, Spirit of Place (and why he had to say no to Snoop Dogg)’.


Paul Wright.
Kelly Molson Managing Director

Host of the popular Skip the Queue Podcast, for people working in or working with visitor attractions, she regularly delivers workshops and presentations on the sector at various national conferences and universities including The Visitor Attractions Conference, ASVA and Anglia Ruskin University.

Read more about me

Give your customers a better online experience with our newsletter

Receive free advice that will enable you to create better online experiences for your users and guests.