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Supporting the advancement of quantum computing

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User research
Digital brand identity
Web design
Modular design system
Front-end development
WordPress integration

The client

Riverlane builds ground-breaking software to unleash the power of quantum computers. Backed by leading venture-capital funds and the University of Cambridge, they develop software that transforms quantum computers from experimental technology into commercial products.

The challenge

Develop a new website to strengthen brand awareness, deliver a high-quality user experience, whilst telling the story of Riverlane and demonstrating the commercial impact of their research. Both brand and website to be developed at the same time within a 5 month timeframe.


It was crucial for the success of the project to work closely with members of the Riverlane team. Especially with the subject being, shall we say, rather complex. 

They helped us to understand the complexities of what they do and how transformational it will be, enabling us to deliver the best product we could.

User experience

Our extensive research helped us to understand their user's needs, abilities, values and limitations. Meaning we were able to develop user journeys and wireframes that create the perfect high-quality user experience required.

Digital brand

Using the new brand developed by Together, we worked closely to develop the digital brand. This included everything from hover states, button styles, typography, grid and layout.

Using microinteractions, we developed subtle transitions and movements across the site, helping to establish Riverlane as a progressive, innovative organisation.


Attracting new team members and appealing to investors were the main objectives for the site.

Our extensive research into the needs of venture capitalists allowed us to define the correct content and structure to create a user experience that would appeal directly to them.

We also created an engaging ‘working here’ page to help grow the team, showcasing the benefits of working at Riverlane, their values, culture and interview process.


The robust WordPress content management system is responsible for three things: storing content, editing content and publishing content.

It has allowed Riverlane to:
Update and manage the live site with no guided help
Respond to consumer requirements quickly, easily and beautifully
“Rubber Cheese are my go-to digital agency for tech companies.”
“This is my second time working with Rubber Cheese, and once again, they delivered a website that was on time, on budget and that matched our brief perfectly.

As a bonus, they are a kind-hearted bunch who are fun and flexible to work with. The team understands the challenge of explaining complex solutions simply online.

And, our new website has already been featured on a number of high profile web design resources and won a coveted Awwward.”

Bek Simmons
Chief Operating Officer, Riverlane
Awarded numerous accolades including: awwward honors, awwward mobile excellence, Webdesigner Depot 20 Unmissable Websites for July 2020
Improved user experience delivered, brand awareness increased
Raised $20m in Series A funding, led by European technology venture capital fund Draper Esprit'
Since launch the Riverlane team has gained considerable press exposure including features in The Times, Telegraph and FT. The team has also grown with new recruits joining during a global pandemic.
Rubber Cheese is an award-winning web design and development agency with studios in Herts/Essex and Cambridge.
Rubber Cheese develops award winning websites that deliver increased revenue and better guest experiences for visitor attractions and tourism hot spots.
Call us today on 01279 883119 or email to see how we can help you.
National Parks

Helping everyone
be more outside

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The client
National Parks UK brings together the 15 National Park Authorities in the UK to raise the profile of the Parks and to promote joint working. Each park has the following objectives... (need to design bullet point list)
The challenge
An exciting challenge to develop a site to help inspire people from all walks of life to immerse themselves in their local landscape and explore the National Parks on their doorsteps. Showcasing the Parks’ incredible landscapes and the breadth of activities that can be carried out within them, helping everyone to be more outside.
User flows
Web design
Modular design system
Front-end development
Back-end integration