Bigger, brighter and better than ever

It’s been a long time coming but we’ve finally launched our brand-new website. And it’s pretty damn amazing (if we do say so ourselves).

We’ve changed a lot in the past 15 years, evolving from a small graphic design agency to digital partner of esteemed national and international brands.

But our old website and branding didn’t reflect this growth.

As our team and services expanded, our online image stayed stagnant. Our site failed to effectively showcase the abundance of high-quality projects we completed or our company values.

Everyone wants a new website in time for January and we’re no different – we wanted to leave our baggage in 2018 (bye-bye cheese logo – you’ll be sorely missed).

So, without further ado, let’s take a look at our reinvention in a bit more detail.

We hope you love the changes as much as we do.

We’re now fully digital-focused

Do you remember the early days of Rubber Cheese? We do – they were great.

We began as a graphic design agency, with a variety of design for print services. Our work included packaging for high-profile brands, predominantly in the food and drink sector (notably Jason Vale, a.k.a “The Juice Master”, and Market Fresh). It was a simpler time before companies went paperless and drifted towards digital.

But to keep in line with the times, we had to revolutionise our offerings. Now, we happily focus on building and developing websites, platforms and apps.

The Rubber Cheese website on a mobile

Highlights our services clearly

Our new website clearly highlights the services we offer.

They include designing and building booking systems, online dashboards, annual pass systems, e-commerce websites, bespoke CMS, internal communication platforms, apps and custom WordPress websites. We’ll give you a moment to catch your breath.

As well as this, we outline our processes thoroughly, so potential clients gain a better understanding of how we work. For example, our Expertise page explains our creative process and how we approach strategy, design, UX & usability and development. This kind of transparency is important to us.

A woman browsing the Rubber Cheese website

Completely new colours

Our old colours left us feeling a bit… well, cheesy. We desperately needed a makeover.

We’ve ditched the fromage theme, trading orange and yellow hues for a vibrant shade of salmon pink and deep blue.

The contrast between pink (energetic) and blue (corporate) perfectly represents both our creativity and commitment to excellence. We wanted the new palette to feel fun yet sophisticated.

What do you guys think?

The new Rubber Cheese colours blue and salmon pink

A new visual identity

As well as the colours, we’ve completely changed our visual identity and created a set of custom made brand assets to reflect our digital focus.

With help from a very talented designer, James Birks, we’ve designed a set of playful icons, a logomark for any screen size and a code inspired pattern.

A set of new visual icons used by Rubber Cheese designed by James Birks

Up-to-date and in-depth case studies

We’ve worked with some fantastic organisations, including Eureka! The National Children’s Museum, THIS Institute, Royal Salute, Malt Whisky Distilleries and Plymouth Gin.

Unfortunately, you might not have known this from browsing the old site. Case studies were either outdated or missing. This was a real problem – we had a treasure chest of exciting projects to shout about and no place to put them.

Our new site has a dedicated Work page that houses our achievements. Plus, we’ve created a few concise and informative PDFs for people to download, which further explain projects, processes and results.

Up-to-date and in-depth case studies

Riveting and regular insights

We now have enhanced content areas, including a redesigned and regularly updated insights page.

Here, you can receive free advice and learn how to create better online experiences for your users. By sharing our knowledge, we’ll help you improve your digital strategy, convert more online bookings and increase customer engagement (you’re welcome).

Plus, we’ll be keeping you in the loop with agency and industry news, opinion pieces and reviews. It’ll be loads of fun (we couldn’t do dry if we tried).

A customer reading a Rubber Cheese blog on a mobile phone

Refined focus

As well as our purpose and vision, we’ve also refined our focus. Moving forward, we want to work with more visitor attractions.

Why visitor attractions?

To sum it up, the skills and experience we’ve gained over the last 15 years in business, design, user experience and web development, allows us to bring real value to this sector.

Plus, our work with notable organisations, such as  Eureka! The National Children’s Museum and the Malt Whisky Distilleries, has given us a sound understanding of the specific problems visitor attractions face.

Basically, we’re in a great position where we can see the whole picture, from both a user and business perspective.

You can read more about our reasons why in “Announcing a new era for Rubber Cheese.

 Young girl in a museum

We’d love to hear your feedback…

What do you think of our new design? Is there anything we could do better? Are you considering rebranding this year?

Let us know in the comments below.

Paul Wright.
Kelly Molson Managing Director

Host of the popular Skip the Queue Podcast, for people working in or working with visitor attractions, she regularly delivers workshops and presentations on the sector at various national conferences and universities including The Visitor Attractions Conference, ASVA and Anglia Ruskin University.

Read more about me

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