The 2024 Visitor Attraction Website Survey

Get the 2024 Survey Report

For three years now, benchmarks related specifically to the visitor attraction sector have been established. This means you can not only see clearly what good looks like, but also how it has evolved over time.

This year, we we changed a number of things. We've added a huge number of new attractions, with well over 1000 now included in the survey, meaning that the data is more representative than ever before. We've also looked closely at the booking process and how the sites that are doing best are optimising that on their websites.

For the first time we have also looked specifically at digital sustainability, not only asking what individual attractions are doing to improve their own sustainability, but we have also carried out individual testing on every website in the database to give an accurate picture of the sector as a whole.

Carried out with support of Convious, Expian, ACE, ALVA, ASVA and AVEA the survey report provides invaluable insights and actionable recommendations for attractions in the UK and Europe, allowing marketing professionals to start strategically enhancing their attraction’s online presence and drive tangible results.

Expian

Expian is a an award winning, ticketing management solution for Tours, Attractions & Activity providers. We simplify and tie up the loose ends of complex ticketing reducing operational friction. By weaving together content and inventory to create truly magical experiences, we optimise for sales via multiple channels to maximise revenue potential.

Expian sponsor our Survey Advisory Board for 2024.