We know that running a successful visitor attraction that stands the test of time is tough. You have to create a remarkable experience that makes people come back for more and possess a supernatural ability to anticipate your guests’ future needs.
Digital has rapidly advanced over the years, and many attractions can't keep up. It's nobody's fault - you're right to spend your time and effort creating a unique physical experience.
However, without a strong online presence to match your real-life offerings, you'll never achieve the visitor numbers you want.
Don’t let your attraction fall into this trap
Your attraction’s website is the first port of call when visitors want to know more about you. This first interaction is a crucial moment in creating a positive image of your brand - you only have a few seconds to make a good first impression.
If the online experience is disappointing, a potential visitor will expect the same poor experience from your physical attraction. Even worse they’ll leave the website empty-handed, look for an alternative attraction and never come back.
Focus on your customer’s online experience
Taking a customer-centric approach and creating a remarkable online experience for your guests, results in an increase in visitor numbers and booking revenue.
We know this because we’ve used the same approach to help visitor attractions like Eureka! The National Children’s Museum to succeed online.
You can easily check if your website is failing by reviewing your website's bounce rate. But when should you be worried?
A bounce rate higher than 55% is above average and means you're losing lifetime customers - ouch!