Rubber Cheese launches new website for Pensthorpe

Rubber Cheese, a leading web design agency for visitor attractions, has developed a new website for Pensthorpe.

The new solution provides an improved user experience and key improvements for both its guests and the marketing team.

Pensthorpe is a unique 700 acre nature reserve, with a diverse range of inland habitats including woodland, wetland, grassland and farmland. With the river Wensum running through it, Pensthorpe is a haven for wildlife with nearly one thousand recorded species of flora and fauna. Voted the UK’s third best large attraction 2022 and East of England’s best large attraction in 2022.


new website for pensthorpe


Designed to inspire you to connect with nature

The new Rubber Cheese designed website encourages you to visit, excites you about the many different activities at Pensthorpe, and inspires you to learn and get involved with the Conservation Trust’s projects. It is rich in evocative content, creating a real emotional connection with the place.


Rubber Cheese’s Managing Director Kelly Molson says:

“Pensthorpe is one of Norfolk’s best-kept secrets. It’s somewhere I felt calm and completely in tune with nature. The new website creates an instant connection with that feeling, enhancing the visitor experience and making it seamless to purchase a ticket, or sign up for an event.”


The marketing team can now benefit from an intuitive content managed website, using the Rubber Cheese design system that gives the ultimate flexibility for creating dynamic page designs.


Pensthorpe Head of Marketing Natalie Douglas says:

“We’ve loved working with Kelly Molson and the Rubber Cheese team on this project- they’ve
provided an exceptional service and we’re excited to share the finished product with our visitors and soon-to-be visitors!”


The new website can be viewed at

Paul Wright.
Kelly Molson Managing Director

Host of the popular Skip the Queue Podcast, for people working in or working with visitor attractions, she regularly delivers workshops and presentations on the sector at various national conferences and universities including The Visitor Attractions Conference, ASVA and Anglia Ruskin University.

Read more about me

Give your customers a better online experience with our newsletter

Receive free advice that will enable you to create better online experiences for your users and guests.