Best-in-class booking

How we’ve completely reinvented how Jo Jingles and their franchisees do business.

The challenge

Create a cloud based franchise platform that will be intuitive to use by our 90 franchisees, fully controlled by head office, and increase the amount enquiries and online bookings.

Smarter search

Finding a Jo Jingles class has never been easier. We simplified how customers search for and discover over 700 locations across UK and Ireland.

User friendly

By understanding the users needs, abilities and limitations, we improved the experience of enquiring for, or booking a class, across all mobile devices.

Online class bookings

Franchisees can manage which payment types they receive for class bookings, including online payment for a full term of classes.

Franchisee control

Giving franchisees full control to manage their enquiries, customers, and classes with their own online dashboard.

Franchisee controls.

Optional automation

We developed optional functionality that automates manual parts of the processes, giving the franchisee the choice to use or not.

Head office support

Jo Jingles head office team can easily oversee and help all 90 franchisees, at any time from within their main dashboard, streamlining their support and communications.

Main control panel

View, manage and create; merchandise, management reports and website content from the core cloud based system.

Main Control Panel.


  • 60% more enquiries.

    Since the website launch, there's been a 60% increase in enquiries to become a franchisee.

  • 90+ franchisees fully engaged with a new user friendly system.


“Rubber Cheese have been invaluable providing a professional, personable and patient service throughout.”

“Having initially worked with Rubber Cheese in 2010 on the front end design of our website we enjoyed the experience so much that in 2016 we asked them to undertake the more significant project of the redevelopment and redesign of our full corporate site. This has included the development of our online class registration, booking and management reporting system that is helping to revolutionise how our franchise operates. Rubber Cheese have been invaluable providing a professional, personable and patient service throughout. We couldn’t have done it without them!”

Caroline Crabbe
UK General Manager
Jo Jingles