Converting fans into customers

How we rejuvenated the Plymouth Gin Distillery website, allowing their fans to buy products and tours with ease.

The challenge

We were given two clear objectives; build an online tour booking system that’s easy for visitor centre staff to manage, and a website that increases online tour bookings.

Online tour
booking system

We developed an innovative tour booking system that transformed the user experience of booking a distillery tour and buying a bottle of gin online.

A fully responsive redesign

Working with the brands assets, we gave Plymouth Gin a brand new mobile platform design.

Dynamic checkout

To allow tour bookings and products to be purchased at the same time, we developed a dynamic checkout process, making the purchasing process seamless.

Gifting tickets

Customers can purchase tours as a gift, even adding a bottle of gin to the gift order with it. The recipient can choose their preferred tour date online, making gift redemption really easy.

Group bookings

Admins can easily create group discounts, giving customers a cost reduction if they purchase a certain quantity of tickets.

Seamless online & offline bookings

Admins have full control of tours. Through the system they can manage online and till bookings, including availability control, manual bookings and adding/editing tours.


  • 316% increase
    in tour bookings and product sales within 3 months of launch.


“A great group of conscientious people delivering above and beyond”

“I wanted to say a big thank you to you and the team for a great piece of work. We are grateful to have such a great group of conscientious people delivering above and beyond what was intended. It is always a pleasure to work with all at Rubber Cheese and look forward to working on more projects with you.”

Mike Wing
Digital Strategy Manager
Pernod Ricard